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On this page we offer a short description of the items. By clicking on the picture or title, you can get a more in-depth information on the product. The Order Now link will take you directly to check out.

Street Safe: How to Recognize And Avoid Violent Crime Before It Happens (DVD)
Marc MacYoung

A criminal assault is fast, vicious and overwhelming. And that's why criminals attack that way. It ensures their success. What you may not know is that it takes time to develop these conditions. This makes the street thug predictable. There are definite danger signs that precede criminal attacks. This video will teach you how to recognize those signs so you can take nonviolent steps to prevent the criminal from attacking. And if the situation does turn violent, you will learn how to articulate to the police and courts important details about the situation  -- and why you reacted the way you did. DVD $24       Order Now!

Safe In the City: A Streetwise Guide to Avoid Being Robbed, Raped, Ripped Off or Run Over
Marc MacYoung/ Chris Pfouts

Take two street savvy denizens of two major cities on each coast -- New York and Los Angeles -- put them together and you end up with a book that is both entertaining and knowledgeable on how crimes really are committed. Companion book to the StreetSafe DVD.

Book $25
      Order Now!

  Cheap Shots, Ambushes and Other Lessons: A Down and Dirty Book on Streetfighting and Survival
Marc MacYoung

Before the popularity of reality based self-defense, there was this book. The first book Marc MacYoung, fresh off the streets of Los Angeles, ever penned. Outrageous, raunchy, down and dirty, it is loaded with information about what it takes to get out of the street lifestyle. Cheap Shots was described by Iron Horse Magazine as "like pulling up a chair and a six pack with an old friend. A very twisted and dangerous old friend." This book pioneered the genre of former street fighters explaining what it takes to survive. Book $23     Order Now!

Violence Blunders and Fractured Jaws: Advanced Awareness Techniques and Street Etiquette
Marc MacYoung

This book isn't going to tell you how to break heads or fracture jaws. What it will give you is the signs of the street culture that will allow you to avoid a potential trip to the hospital. Himself a one-time denizen of the streets, Marc MacYoung gives sage advice from his knowledge and keen observations of "street culture." He also passes on tricks of the trade from other professionals who deal with violence on a daily basis. Book $28    Order Now!

Secrets of Effective Offense: Survival Strategies for Self-Defense, Martial Arts and Law Enforcement
Marc MacYoung

In Secrets of Effective Offense, Marc MacYoung draws on his long experience in the violent streets of Los Angeles, professional use of force as well as martial arts training, to teach the strategy and tactical skills necessary to take charge of a dangerous situation by switching from defense to the necessary level of effective offense. He provides a diagnostic tool you can use to make what you already know far more effective. Book $20      Order Now!
Floor Fighting: Stompings, Maimings and Other Things to Avoid When a Fight Goes to the Ground
Marc MacYoung

The floor isn't where you want to be ... but if a fight goes to the ground, you need to be prepared for ugly consequences. That's the issue addressed by Marc MacYoung in this book. Floor fighting does not mean putting your opponent in some kind of "hold" and lying there, waiting to be kicked by his friends. That's what submission fighting will get you if you try to apply it in a street brawl. Understanding the difference between "grappling" and floor work will determine if you get out with a few bruises and scratches or major life-threatening injuries.
Book $22   
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Street E&E: Evading, Escaping and Other Ways to Save Your Ass When Things Get Ugly
Marc MacYoung

When the sickening realization comes that you are outflanked, outnumbered, outclassed and outgunned ... it's time to run fiercely. And this books tells you how to survive that terrible moment. Long-term survival isn't a matter of clashing head-on with every problem that comes along. It's knowing when to be hard and when to be soft; when to run with the ferocity of a wolf and then turn and strike when you have the upper hand again. Book $17   Order Now!

Taking it to the Streets: Making Your Martial Art Street Effective
Marc MacYoung

A street fight is short, fast and brutal. A martial artist who believes his training prepares him for the "real thing," will be in for a rude awakening against an experienced brawler. Taking It to the Streets by Marc MacYoung doesn't belittle the things you have practiced, trained and worked so hard to learn. The book takes what you've learned and makes it fast, fanged and fierce enough to stand up to surprise attack.
Book $23   
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Missing Link: Self-Protection Through Awareness, Avoidance and De-escalation
Bill Kipp

The absolutely, bar none, best defense for a fight ... is not being there! Unfortunately, this missing link in self-defense training has been largely ignored. Self-defense expert Bill Kipp teaches you the verbal and psychological skills needed to preempt violent attacks and end fights before they start.
DVD $37      Order Now!

Real Fighting: Adrenaline Stress Conditioning Through Scenario-Based Training
Peyton Quinn

In his best-selling book, A Bouncer's Guide to Barroom Brawling, Peyton Quinn shared hard-won wisdom and proven techniques culled from his years of combat experience as a bouncer. In Real Fighting, he takes it to the next level, showing the culmination of developing an effective self-defense training program based on his real world experience. Book $20    Order Now!

Minimum Damage, Maximum Effect: A Complete Guide to the Use of Pepper Spray, Less Lethal and Improvised Weapons (DVD)Kelly McCann (aka Jim Grover)

Opposed to carrying a firearm, knife or other lethal weapon? Kelly McCann's book is a handy guide that takes a look at use of nonlethal weapons to convince a would-be attacker to ply his trade elsewhere!

DVD $37  
Order Now!

Dead or Alive: The Choice is Yours
Geoff Thompson

Drawing on hard-won experience as barroom bouncer, Geoff Thompson teaches you how to survive violent confrontations. And he knows that self-defense is primarily avoiding those situations, and that the best techniques in the world are useless if you are rendered immobile by fear or indecision. In Dead or Alive, he teaches you how to: use proven awareness techniques for avoiding most confrontations; improve fighting skills; and maximize mental toughness. Book $23    Order Now!

Championship Streetfighting: Boxing as a Martial Art
Ned Beaumont

Drawing lessons from the greatest boxers of all times Dempsey, Frazier, Ali, Sullivan and Patterson Ned Beaumont, himself a seasoned and savvy street fighter, presents a practical and proven guide on using boxing skills as a self-defense art. This book help you develop the hooks and power punches of the champions. And it can give you the tools from the insidious shovel hook, clever shift and classic left jab to vicious combinations and back-alley dirty tricks to stop an opponent in a real street fight. Book $18      Order Now!

Deadly Force Encounters: What Cops Need to Know to Mentally and Physically Prepare for and Survive a Gunfight
Alexis Artwohl/ Loren Christensen

Combining forces, an experienced police psychologist and veteran officer give the LEO involved in a deadly force encounter a fighting chance to save his sanity, career and marriage. This book gives such a traumatized officer a fighting chance and the words needed to survive the situation as intactly as possible. Book $23    Order Now!

Real World Self-Defense: A Guide to Staying Alive in Dangerous Times
Jerry Van Cook

Practical solutions to violence? Real World Self-Defense offers wise advice for dealing with everything from an unwarranted physical attack to the legal aftermath. As a former undercover police officer, Jerry VanCook knows from personal experience what works -- both on the street and in the courthouse -- and what doesn't.
Book $18       Order Now!

Street Smart, Firearms and Personal Security: Jim Grover's Guide to Staying Alive
Jim Grover (aka Kelly McCann)

This book covers the entire spectrum of personal security with street-savvy ideas and twists. Learn how to  improve the physical security of your home; develop street smarts; stay safe while traveling; recognize and avoid crime; keep your children safe from grade school through college; choose and effectively use nonlethal weapons; engage in unarmed combat if necessary; and utilize practical shooting skills perfected from real-life situations. Book $33      Order Now!


Surviving Workplace Violence: What to Do Before a Violent Incident, What to Do When Violence Explodes
Loren Christensen

Surviving Workplace Violence provides solid information to keep you off the growing list of victims of violent incidents on the job. The book answers the hard questions that company directives, magazine articles and other books leave out: Exactly what you should do before a violent inciden,t and what you should do if violence ever explodes where you work.
Book $13    Order Now!

Pool Cues, Beer Bottles and Baseball Bats: Animal's Guide to Improvised Weapons for Self Defense and Survival
Marc MacYoung

It's not just guns and knives. Anything that can be used to defend yourself can be considered a weapon. This books widens the definition of a weapon to include rope, beer bottles, pens, pool cues, cats, tables and chairs, keys, gin and tonic, and more. Extensive martial arts training just may not prepare you for the guy coming at you with a tire iron or a baseball bat, while Pool Cues, Beer Bottles & Baseball Bats helps teach you to wing it with whatever comes close to hand. Book $17     Order Now!

Deadliest Men: The World's Deadliest Combatants Throughout the Ages
Paul Kirchner

Paul Kirchner has profiled the 50 whom he considers the "world's deadliest men." Those he chose include Alexander the Great, Jim Bowie, Nathan Bedford Forrest, Geronimo, Bat Masterson, Audie Murphy, Shaka and Alvin York, as well as a variety of lesser-known figures. Book $23        Order Now!

Cute Lawyer Tricks
Massad Ayoob

They can get real "cute:" Those prosecutors attempting to discredit you and your testimony. If you "win," you still face serious financial cost for your own attorney and time in court appearances. If you lose ... substantial fines or even prison. This video is designed to prepare police officers and civilians to be able to handle the "cute tricks" that lawyers like to play in the courtroom in order to discredit them and their testimony. DVD $29     Order Now!

Fighting Dirty: A "No Sweat" Guide to Hardcore Self-Defense Training
Loren Christensen

A real fight, a knock-down, drag-out struggle with a determined attacker, has nothing to do with belts, bowing or ancient traditions. It’s about putting your opponent down as fast and hard as you can, by any means possible. With 29 years of experience in law enforcement dealing with the most violent scum Skid Row had to offer, retired cop Loren Christensen knows what works on the street and what won’t. He he has distilled his knowledge into a vidreo that teaches all the dirty tricks you need to win a real fight. DVD $39    Order Now!

Effective Defense: The Woman, the Plan, the Gun
Gila Hayes

For any woman considering buying a gun for personal and home protection, Effective Defense is required reading. In addition to current information about assault and crime prevention, the book carries detailed information about gun and holster selection, legally carrying a concealed handgun, home safety and home defense concerns and other issues facing today's women. Highlights include: developing the self-defense mindset; unarmed defenses; threat detection and avoidance; legal use of deadly force; handgun selection; children and gun safety; rape prevention; workplace violence and much more. Book $16    Order Now!

In the Gravest Extreme: The Role of the Firearm in Personal Protection
Massad Ayoob

Do you own a gun? Do you believe you might ever have to use it for self-protection? If so, this book is required reading. Massad Ayoob advises the reader on the legal implications of firearm use in self-defense, as well as keeping, storing, carrying and using guns. He also talks about basic gun use techniques, the calibers best suited for personal protection, how to choose a weapon, "common sense" as it relates to firearm use and the deterrent effect of defensive handguns. Book $12      Order Now!

Escape Combatives
Chuck Habermehl

It's too bad Chuck Habermehl comes across on film as so big and buff ... he's not that big. Habermehl does not rely on "muscle" to make his moves work to break holds. The man is an expert at using his structure and leverage to break free. These escapes, when used as he teaches them, work to help free even the most delicate woman or smaller man from a bad situation. The film also provides useful techniques when things go wrong for an arresting officer. Escape Combatives teaches the skills needed to: break away from from frontal and rear choke holds; side headlock; frontal and rear bear hugs; shoulder and lapel grabs; counter both frontal and rear tackles; and much more!

Special Bonus Feature ESCAPE DRIVING!
DVD $24      Order Now!

Bouncer's Guide to Barroom Brawling: Dealing with the Sucker Puncher, Streetfighter and Ambusher
Peyton Quinn

As a bouncer in a biker bar, Peyton Quinn learned a thing or two about what goes down in a fight. As a black belt, he also learned that martial arts training is useful, but no substitute, for experience. In this unique guide, Quinn reveals the psychology, strengths and weaknesses of a sucker puncher, the characteristics of a fight, and tips for dealing with aggressive people and ambushes. Book $21     Order Now!

Judicious Use of Lethal Force(DVD)
Massad Ayoob

In this DVD, police Captain Massad Ayoob, generally recognized as the leading authority on use of deadly weapons by civilians in self-defense, deals from the ground up on the core principles of law, ethics and tactics of using lethal force. Ideal for the instructor or attorney, and vital for the citizen who keeps, carries a loaded gun or knife, or knows a self-defense system.
DVD -- $34
      Order Now!

Physio-Psychological Aspects of Violent Encounters
Massad Ayoob

This DVD exceeds both length and subject coverage of the older tapes. Learn the dynamics of tachypsychia, tunnel vision, auditory exclusion, cognitive dissonance, amaurosis fugax, denial response and other things that can affect you during or after a fight or a shooting. A must for homicide investigators!

DVD $34      Order Now!

Post Shooting Trauma
Massad Ayoob

An introduction to the causes, effects, diagnosis, treatment and prevention of post violent event trauma as it affects officers who have been involved in such encounters. Includes prevention and mitigation of symptoms through advanced training (inoculation effect) and covers police psychologists and clergy.

DVD $34   Order Now!

StressFire: Gunfire for Police: Advanced Tactics and Techniques
Massad Ayoob

StressFire is the result of Massad Ayoob's years of research into what actually happens in gunfights. Learn how stress and adrenaline affect the mind and body, ruining conventional shooting techniques under pressure ... and how new techniques actually feed off that pressure to make you perform better under stress! StressFire is the only combat shooting method with a flowing, martial arts-oriented system of techniques to deal with any armed contingency under stress, yet is the easiest and quickest of the "modern techniques" to master!
Book $12      Order Now!

StressFire: Gunfire for Police: Advanced Tactics and Techniques
Massad Ayoob

In this DVD Massad Ayoob shares: the genesis of StressFire and the advantage of strength over dexterity; core elements of a power stance and how to "shoot with the body; key points to enhancing your hit potential; advanced stances and techniques; stress point indexing for handguns; stress reloading for both auto and revolver; training drills to enhance your overall performance; and much more. Shot on location at the San Bernardino Sheriff's Shooting Range in California, Ayoob shares with  the secrets of handling a handgun under the compromising influence of stress and pressure in practical application.
DVD $34          Order Now!

The Bullet-Proof Mind: What It Takes to Win Violent Encounters ... and After
Lt. Col. (ret.) Dave Grossman

Develop the mental muscle to win a deadly confrontation and survive the aftermath. Lt. Col. (ret.) Dave Grossman shares what he's learned from the survivors of deadly force encounters, plus his own research into the nature of violence today. These cassettes feature hours of rapid-fire, in-your-face truths that are rarely talked about candidly in police circles to prepare you to be a modern warrior in the war on our streets. Audio CD $60         Order Now!

Streetfighting Essentials: Combining Western Boxing and Hapkido into an Unstoppable Self-Defense System
Alain Burrese

In this instructional DVD, Alain Burrese teaches you how to blend the proven hand techniques of boxing and Hapkido's devastating throws and kicks into a street fighting system. Through chillingly realistic scenarios and slow motion photography, he shows you how to apply these tools against punches, grabs and weapon attacks, as well as multiple attackers. Streetfighting Essentials is a comprehensive self-defense system that bridges the gap between martial arts theory and street fighting reality. DVD $37     Order Now!

Freedom From Fear: Taking Back Control of Your Life
Peyton Quinn

Whether dealing with a street thug or an overbearing boss at work, you're facing a bully. And there are specific ways your body and your mind will react to the threat. Unfortunately, many people involuntarily send the message that they are safe to attack. Learn how this process works, so you can take control of it. And instead of signaling that you are a good victim,  you can learn to send messages that prevent conflict.
Book $18      Order Now!

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Experience & Reality Based Self-Defense
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CQB Clearing Tactics For First Responders/ Patrol Tactics for 911 Officer
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Down But Not Out
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Surviving Armed Assaults
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Fists, Wits And A Wicked Right
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Far Beyond Defensive Tactics
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Knives, Knife Fighting and Related Hassles
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Surviving a Street Knife Attack
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Ending Violence Quickly
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StressFire: Handgun
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StressFire: Shotgun
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Survivor Personality
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The Resiliency Advantage
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Do You See What I am Saying? Reading Body Language
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Affordable Security
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Home Security
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About navigating this site | Animal List | Bibliography | Bullies | Burglary while on vacation | Classes in Colorado | Car Jacking | Children and Martial Arts | Child Safety | Criminal Mindset | Cults in MA/SD | De-Escalation | E-mail Dianna | E-mail Marc| FAQs | Have MacYoung speak about crime avoidance | Home Page | Home Defense | Hosting a Seminar | Fear | Five Stages of Crime | Knife Fighting | Legal Issues | LEO/Correctional Officer/EMS | Linking policy | Links | Martial Arts | Photo Gallery | Property Crime | Psychology | Rape | Robbery | Safe Dating | Self-Defense Training | Selling your books/DVDs on NNSD | Seminar Schedule | Stalking/Domestic Violence | Street Fighting | Terms of Use | Testimonials | Train with Marc MacYoung | Who is Dianna Gordon MacYoung? | Who is Marc "Animal" MacYoung? | Victimhood | Workplace Problems | Zero Tolerance